karly-a-design-ui-ux-design-for-totally-kids.png
E-commerce website wireframe showing homepage layout, product categories, navigation menu, product listings, and detail pages. Sections include search bar, filters, user account, and cart options. Wireframe focuses on user interface design for online
Screenshot of Totally Kids website showcasing children's furniture categories like stairway beds, bunk beds, loft beds, and more. Features images of room setups, a promotional banner for a shopping spree, and highlighted deal on the Beatrice Bunk Bed
Totally Kids website page featuring theme beds for children, with category filters and product listings for beds like loft, canopy, and bunk styles, each with prices and order buttons.
Product page for Beatrice Twin over Twin Stairway Bunk Bed Black with price, features, and add-to-cart option. Includes related products like storage drawers and chests from the same collection.

Totally Kids Ecommerce Redesign

 

Totally Kids Fun Furniture and Toys is a children’s furniture store based in Bloomington, MN. They came us because they didn’t have a working ecommerce solution — the products were on the website, but purchases were made offline. We worked with their stakeholders to migrate their extensive inventory from a static website to a robust, searchable, and SEO-optimized ecommerce site, utilizing Magento.

Ecommerce Redesign Results:

  • 70% increase in visitors

  • 33% decrease in bounce rate

  • New online ecommerce capabilities

  • New website visitors up 75%

  • Time on page up 14%

 

Responsible for

Site Architecture
UX Design
UI Design
Visual Design
Creative Direction
Q/A + Pre-Launch Strategies

Contributors

Hutman, Inc., Magento Development