Revitalizing My.Lifetouch.com: Boosting Authentication and Engagement
The My.Lifetouch.com platform connects K-12 families across the U.S. with school picture day photos and related products. Tasked with a small-scale revitalization, my goal was to improve authentication rates and streamline the user experience. With updates like auto-claim functionality, a new student dashboard, and mobile-first optimizations, the redesign has simplified photo shopping and boosted engagement, leading to a 15% increase in authentication rates.
Transforming User Experience to Boost Bookings: A Strategic Redesign Success
JCPenney Portrait Studios' new website faced a major challenge with an 18% drop in session scheduling rates. Brought in as the new Product Design Lead, I conducted a thorough analysis and implemented key design improvements, focusing on usability and mobile optimization. These targeted changes led to a 21% increase in bookings, turning the website's performance around.