Old El Paso + Food Network Magazine

Old El Paso was in need of a heavy-hitting photoshoot to accomplish two things: a) provide the brand with enough new photography to outfit the new website design and b) provide Food Network with a suite of new recipe images to feature in this summer’s “Taco Handbook”, in coordination with Food Network and Football star, Eddie Jackson.

Betty Crocker No Bake Cookie Dough Bites

For the new launch of Betty Crocker’s No Bake Cookie Dough Bites, I was approached by the Betty Crocker team to lead a photoshoot in which we could get images for recipe step-shots and to be used for the social media assets. We created an in-home feel, which made our target market customer, Mom, feel as if this were sitting on her own counter. We shot a suite of images for each SKU, a small sample shown above.

GODIVA Baking Mixes

GODIVA and General Mills partnered on a new baking mix, which they thought would corner the market on the “high-end desserts” - and boy - can you taste it. Working under strict brand guidelines, with only two fonts allowed, we created an equally high-end visual to compliment the decadent, over-indulgent dessert it represents.